Website Creative Director
Copywriting, Creative Direction, Illustration
CLIENT: Bioculture Cares
THE ORGANIZATION
Bioculture Mauritius operates at the intersection of biodiversity and biomedical research, pioneering ethical primate breeding to support global medical advancements. They transformed an ecological challenge into a sustainable research resource, contributing to both scientific progress and biodiversity conservation efforts.
As Bioculture expanded its commitment beyond research, it launched Bioculture Cares, an independent non-for-profit entity for their CSR.
Djunivers was brought on to define BC’s brand voice, messaging, and content strategy, shaping its communication through copywriting and creative direction for the website launch.
Brand Discovery & Strategy – Led a brand discovery workshop to define BC’s identity, tone of voice, and key messaging.
Copywriting & Content Development – Translated technical/corporate program texts into engaging, human-centered brand copy for the website, focusing on a new tone of voice.
Creative Direction for Website – Structured content and storytelling for a single-page website, original art/illustrations/photography & video.
Launch & Phase Planning – Developed a phased content strategy for future expansion, including visual enhancements, deeper storytelling, and stakeholder engagement.